Designing trend-driven apparel graphics, modern brand reinterpretations, and licensed pop culture artwork for Hollister Women’s. Guided by customer-centric research, cultural and life moments, and fashion trends for youth-focused retail, I collaborate closely with cross functional partners to design graphics that meet the needs of our business while pushing trend forward. The graphic techniques I utilize in this role include various screen printing methods, embroidery, and appliqué. The creative process is driven by the use of software such as Photoshop and Illustrator.

For Hollister's 2026 Spring Break campaign, I was responsible for designing all apparel graphics for their Senior Trip collection. This collection is intended to connect with customers' life experiences during their senior year spring break, featuring optimistic trend color combinations and motifs that reference coastal living and upcoming graduation, allowing customers to celebrate their senior year throughout the year. Techniques applied include distressed print, embroidery, and appliqué.