Designing trend-driven apparel graphics, modern brand reinterpretations, and licensed pop culture artwork for Hollister Women’s. Guided by customer-centric research, cultural and life moments, and fashion trends for youth-focused retail, I collaborate closely with cross functional partners to design graphics that meet the needs of our business while pushing trend forward. The graphic techniques I utilize in this role include various screen printing methods, embroidery, and appliqué. The creative process is driven by the use of software such as Photoshop and Illustrator.